There’s something deeply nostalgic about Indian food.
It’s not just about taste. It’s about memory. A plate of vada pav takes you back to rainy Mumbai streets. A humble idli reminds you of Sunday mornings at home. A kulfi stick brings flashes of summer breaks and sticky fingers. And now, at Khasiyat, we’re bottling that nostalgia not in jars, but in handcrafted fridge magnets that bring your plate to your fridge.
Yes, you heard it right. From plate to fridge is the story of how we turn iconic Indian foods into tiny pieces of art that spark joy, memory, and a whole lot of “OMG, I love this!”
Why Food? Why Now?
When I first started designing for Khasiyat, I knew I didn’t want to make just another set of decorative magnets. I wanted to create conversations. And what better conversation starter than food?
Food is deeply cultural, incredibly visual, and universally emotional. Whether you're a street food junkie or a homesick college student, we all have “that one dish” that takes us back.
So we asked ourselves a simple question. What if your fridge could reflect your flavor?
That’s when our signature line was born: India on a Fridge.
Behind the Scenes: How a Dish Becomes a Magnet
Turning a dosa into a fridge magnet isn’t as simple as shrinking it down. (Though we wish it were!)
Here’s how the process works:
1. The Dish That Made the Cut
We begin by selecting iconic foods from different Indian states. Think vada pav from Maharashtra, idli-sambar from Tamil Nadu, chole bhature from Punjab, and more. We study their ingredients, textures, colors, and even their personality.
2. Sketching the Soul of the Snack
Our in-house artists and artisan collaborators then sketch the dish. Not just photorealistically, but with a twist of art. We exaggerate the sizzle, the steam, and the textures to make sure it’s fun, quirky, and still unmistakably desi.
3. Sustainable Packaging with a Personal Touch
Before shipping, we add a card sharing the backstory of the dish, the region it represents, and a thank-you note from the artisan who made it. Because it’s not just art, it’s culture on a canvas.
Why People Are Obsessed with Food-Themed Fridge Magnets
Let’s be honest. Fridge magnets have long been reduced to souvenir afterthoughts. But what if they could actually reflect you?
Our customers tell us:
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“It reminds me of my childhood memories”
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“I gifted a pani puri magnet to my friend who left for Canada. She cried.”
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“My kids use them to learn about regional foods!”
These magnets do more than decorate. They:
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Celebrate your identity
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Start conversations
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Support homegrown artisans
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Make your fridge a canvas of culture
A Slice of India, One Magnet at a Time
We’ve now made over 30 food-themed fridge magnet designs. Some of our bestsellers:
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Chai Kettle with Cutting Glasses
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Amul Fridge Set
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Gol Gappa Platter
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Dosa Roll with Coconut Chutney and Sambar
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Kulfi on a Stick with dripping rabri
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Chole Bhature Combo with onion rings on the side
Each design is rooted in love. And each one supports women artisans who are painting not just on clay but on their own dreams.
The Perfect Gift for Foodies, Desis Abroad and Quirky Decor Lovers
Looking for a thoughtful gift for your friend moving abroad?
Need a housewarming present that feels warm and Indian?
Or maybe you’re a food content creator who wants your kitchen to reflect your vibe?
These magnets are:
- Lightweight and easy to ship
- Handmade and eco-friendly
- Designed with cultural love
From Fridge to Heart
At the end of the day, our mission at Khasiyat isn’t just to decorate your kitchen. It’s to make you feel. To turn everyday spaces into storytelling spaces. To give you a taste of home every time you reach for the milk.
So next time you miss your mom’s coffee or crave that roadside pav bhaji, look at your fridge. We promise, it’ll smile back.
Ready to put India on your fridge?
Explore the full collection: Handmade Food-Themed Fridge Magnets
Follow the magic on Instagram: @khasiyat._
With flavour,
Pragati Gupta
Founder – Khasiyat